By nature, we people avoid being in or witness awkward moments and situations.
But as improvisers creating theatre we must go into the studio to train, explore and find ways to play villains, assholes, and other kinds of people who behave in unusual and not ethical ways. We need this kind of portraits when we want the stage to be a place where we expose the realities that are lurking in the cracks of society and show how the whole masquerade is run.
Often you will hear actors say that they find greater pleasure in playing the villain than the nice person.
I think we improvisers should be inspired by those actors and teach ourselves to find the joy in playing this kind of characters and make it a delight to perform awkward moment.
This could be a theme in a workshop I would love to host.